알림
뒤로
INTRODUCTION

OUR VISION

Bluefeel focuses on inconveniences in daily lives.

Bluefeel is a spin-off manufacturing start up company, which started as an international venture of Samsung Electronics.


We believe people bear with the inconveniences when using everyday items as they are used to it.


Bluefeel has desire to determine and resolve those inconveniences that people are used to using.

OUR STRATEGY

Aim for creating a “purple ocean” strategy, which is creating a blue ocean from the red ocean.


We aim to become a company that makes innovations in everyday lives by providing new experiences based on Bluefeel’s differentiated ideas and technologies for items that are easily encountered throughout the day.


We promise to make products that are more comfortable, useful, and familiar than any others.



OUR HISTORY


Bluefeel was established by top engineers from Samsung Electronics

Bluefeel’s one-stop system

Bluefeel devises and develops on its own, and is responsible for post management.

  KR     CN

OUR MISSION


For those purchasing home appliances in the hope that the appliances will improve the quality of life, Bluefeel provides innovative solutions you can trust. 


Bluefeel spun off from Samsung Electronics' in-house venture in 2017 in recognition of its innovative technology and unique product design. Since then, we have been dedicating ourselves to creating better-quality home appliances through the eyes of customers.

OUR STRATEGY


To exceed our customers' expectations in quality through continuous improvement, We keep two firm principles in mind. 


Customer perspective 
We believe better approaches can be taken through the eyes of customers


Non-stop passion
We dedicate ourselves to providing innovative solutions through design and technology




.




OUR HISTORY


Bluefeel was established by top engineers from

Samsung Electronics


Bluefeel’s one-stop system


Bluefeel devises and develops on its own, and is responsible for post management.

상단이동