OUR VISION


Bluefeel focuses on inconveniences
in daily lives.

Bluefeel is a spin-off manufacturing start up company, which started as an international venture of Samsung Electronics.


We believe people bear with the inconveniences when using everyday items 
as they are used to it.

Bluefeel has desire to determine and resolve those inconveniences that people
are used to using.



OUR STRATEGY


Aim for creating a “purple ocean” strategy, which is creating a blue ocean from the red ocean.


We aim to become a company that makes innovations in everyday lives by providing

new experiences based on Bluefeel’s differentiated ideas and technologies for items that are easily encountered throughout the day.


We promise to make products that are more comfortable, useful, and familiar than any others.




OUR HISTORY



Bluefeel was established by top engineers from Samsung Electronics



Bluefeel’s 

one-stop system


OUR VISION


Bluefeel focuses on inconveniences in daily lives.

Bluefeel is a spin-off manufacturing start up company, which started as an international venture of Samsung Electronics.


We believe people bear with the inconveniences when using everyday items as they are used to it.

Bluefeel has desire to determine and resolve those inconveniences that people are used to using.

OUR STRATEGY


Aim for creating a “purple ocean” strategy, which is creating a blue ocean from the red ocean.




We aim to become a company that makes innovations in everyday lives by providing

new experiences based on Bluefeel’s differentiated ideas and technologies for items that are easily encountered throughout the day.


We promise to make products that are more comfortable, useful, and familiar than any others.



OUR HISTORY


Bluefeel was established by top engineers from

 Samsung Electronics


Bluefeel’s one-stop system


Bluefeel devises and develops on its own, and is responsible for post management.

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